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Focus on the Significance of Simple


“Make it simple, but significant.” ~ Don Draper

I used this quote as the theme for a recent writer’s retreat for one of my beloved clients. It gave us an effective mantra for the weekend, kept us on point and helped to streamline the writing in the most powerful way. Don draper

“Make it simple, but significant” also got me thinking about how we often make things too complicated, in general. I know I do, to the point where sometimes I actually feel complicated.

But, simple is clean. There’s brilliance behind simplicity. And, many of the most significant things in life, when it gets right down to it, are pretty simple. To simplify means to get back to basics, to start with one simple question, idea or statement and then find the significance in that.

Significant is memorable. Significant can be priceless and timeless. Significant is a moment in time. 

So, that’s where significance starts. Focus on the simple: the simplicity of an idea, then another idea, then a question, then this moment, then, then, then… You can be present with simple.

Just as letting go of a result often actually brings the best result, by focusing on simplicity, the significance of a moment or idea will reveal itself as well.

Just a thought... simply.


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Cindy Yantis is the Thought Changer Blog creator & curator. She is a freelance writer living in Los Angeles. For more info:



Permission Granted: Give Yourself a Break

“I’m amazed you’re able to get out of bed in the morning.” This is what my doctor said to me recently. “It’s life, Doc. I have a lot to do,” I said. “Do you have body aches?” she asked. “Only when I move,” I said.

The truth is I’ve kind of felt like crap for months now. But, most people who know me wouldn’t suspect it because, like many of us, I’ve perfected the game face. Powering through, crossing off my to-do list, meeting deadlines, most of the time with the ready smile and it’s-a-good-day persona. But, behind the scenes? I’m tired. However, I don’t let myself be tired. I jam my evenings and weekends with writing projects and client deadlines and social gatherings, all of which I love to do, but… I’m sluggish and tired. AND, I have insomnia. Which creates brain fog and makes it hard to focus, so I beat myself for not crossing as many things off my to-do list as I’d like to. Oh, and then there are the body aches and weight gain. Fun!

So, when my doctor told me I have hypothyroidism and am in adrenal crash, you’d think this would have added to my already climbing level of stress. But, an interesting thing happened. Relief. In fact, I was emotional with relief. Finally, there was a name and a reason for what’s been happening to me. It’s an actual physical condition and something can be done about it! Booyah!

And, then another thing happened. Permission. I had permission to be tired. Finally. And, as soon as I gave myself permission, I was really tired. But, for the first time in a long time I didn’t feel guilty about it. So, I took a good long nap. For two days.

It got me thinking about Permission and how it affects other areas of our lives, in our work, in our relationships and with our health.

On a regular basis, we find ourselves in the position of either asking permission for something or granting permission of something.

Mahatma Gandhi said, “Nobody can hurt me without my permission.”

You give others permission to treat you the way they treat you, or not treat you. You’re the only one who can do that. Sometimes that’s easier said than done. But, giving anyone else the power of your permission only robs you of your own voice and thus your own permission.

The most important person you give permission to is you. The real tragedy is often we don’t give ourselves permission to take care of ourselves. That’s not okay, because the pressure we put on ourselves to excel, to be better, to be good enough, to be perfect, is at a volume that is louder than the voice inside that so desperately wants to give us a break.

Permission Lion 2You give yourself permission. It's a tenet worth adopting. Where are you not giving yourself permission?

So, perhaps take a bit of time this week to give yourself permission to:

  • Stop.
  • Start.
  • Sleep.
  • Say yes.
  • Say no.
  • Say that where you are right at this moment is okay.
  • Know you’re enough.
  • Be grateful.
  • Surround yourself with others who make you feel good.
  • Weed out others who don’t.
  • Sleep.

Okay, I said sleep twice, but hey I’m tired. And, I’m okay with that.